Bloomsburg, PA, USA — SEKISUI KYDEX partners with DeepBlue Studios to develop the ‘Playground’
Aircraft Interiors Expo (AIX) goers will have the opportunity to experience the newly developed Playground inside SEKISUI KYDEX stand 5D40. This unique interactive platform provides designers with tools to facilitate specification of KYDEX® Thermoplastics for aviation projects.
With CMF (color, material, and finish) becoming increasingly important in enhancing the overall onboard customer experience, SEKISUI KYDEX envisioned an innovative way to showcase the versatility of its thermoplastic materials to global aviation designers, thereby bringing the decision process into the digital age.
Following AIX 2024, SEKISUI KYDEX joined forces with DeepBlue Studios to bring this vision to reality, creating a suite of specialized digital tools designed to enhance remote communication, educate decision-makers on decorative options, and help reduce errors in the material specification. This space provides the flexibility designers need without the barriers traditionally associated with collaborative remote working. The application enables decision-makers to visualize various colors, materials, and finishes on a seat model, save or share a project, and swiftly optimize their creation wherever they are.
Visitors are invited to explore this new digital extension of the designLab® Innovation Center, which includes a unique augmented reality that enables real-time, high-resolution 3D model viewing at a 1:1 scale. Users are guided with an interactive summary that offers key information, prompts decisions, and indicates progress. This helps ensure the correct materials are specified so designers and their airline clients can focus on creative expression.
Karyn McAlphin, SEKISUI KYDEX Creative Design Lead, stated, “With the increased emphasis on CMF to enhance the inflight passenger experience, designers are actively seeking new tools to swiftly identify project parameters and determine which aspects lend themselves to successful innovation. The Playground can help simplify the specification process and encourage users to explore more creative solutions where applicable.”
SEKISUI KYDEX has been envisioning a way to showcase the versatility of its materials to a global audience of design specialists with the goal of educating decision-makers on advanced decorative processes while reducing errors in material specifications. The Playground provides users with a range of KYDEX® thermoplastic options, allowing them to switch out the materials, finishes, colors, textures, and Infused Imaging™ technology on the model.
About DeepBlue Studios
DeepBlue Studios is a leader in creating iconic designs for the world’s premier mobility brands, dedicated to shaping future travel experiences that delight, excite, and inspire. With a team of highly skilled professionals boasting over two decades of industry experience, DeepBlue offers a comprehensive range of services tailored to meet the unique needs of its clients. Our expertise includes Design Research & Strategy, Storytelling & Brand Design, Interior Design & CMF, Brand Experience Design, Industrial Design Customization, Seat Design & Engineering, Mockups & Prototyping, Advanced Visualization, and Motion Graphics & Animation. At DeepBlue, we are committed to pushing the boundaries of innovation and creativity in the mobility sector, ensuring our clients stand out in a rapidly evolving landscape. Visit deepbluestudios.io for more information.
About SEKISUI KYDEX
KYDEX® Thermoplastics is globally recognized as the leader in sustainable, high-performance specialty polymers for aviation interiors. Our fully compliant portfolio has a refined degree of integral finish, color, and design to enhance the passenger experience. With our mission of challenging what’s possible and delivering beyond imagination, we are more than a raw material supplier; we are a solution provider. As your collaborative partner and the world’s leading pioneer of thermoplastic solutions – done responsibly, we put innovation at the forefront, guiding you from beginning to end. Our experts in the designLab® and appLab™ Innovation Centers are available to help you identify the best solutions for your applications. Visit www.kydex.com for more information.
Visit www.kydex.com for more information.